Laughter is one of the fastest ways to build trust. Play helps people learn, connect, and lighten the everyday load of work. When teams share joyful moments, culture strengthens—and collaboration follows more naturally. At Creative Alignments, we partner with clients that genuinely value company culture and invest in their people. We know that connection doesn’t…
Which Recruiting Model Helps You Find the Best Talent? What is your company’s competitive edge? If you did not answer “having the most talented team,” you are missing out on a huge opportunity to set your company apart from the competition. The people you hire today will define your company’s future. Every hiring decision impacts…
Ever stop to think about how you came to be sitting in the metaphorical “chair” you occupy? Of course you’ve worked hard and made smart career moves to be the professional you are today. But beyond that, what serendipity, kindness and randomness wove together to shape your occupational journey? We at Creative Alignments are excited…
This B Corp Month, we invite you to learn more about how successful businesses of tomorrow differ from traditional business norms. In response to the shifting values of consumers and workers, and global crises like climate change and mental health, there are practices you can put in place now to make your business more resilient,…
Workplaces are changing faster than ever. With candidate expectations, remote/hybrid culture, and a global competition for talent — the old norms just don’t cut it. In a recent feature on Inc.com, Peggy Shell, Creative Alignments’ founder and CEO, joined other CEOs from companies also recognized on Outside’s “Top 50 Best Places to Work” list to…
If you’re hiring, you may have suddenly found yourself drowning in piles of resumes from primarily unqualified applicants. At the same time, finding and engaging with your top-tier candidates may be particularly challenging. Complicating an already confusing situation, our unpredictable economy may make it harder for you to commit to long-term plans. So how do…
There’s a Climate Role for Everyone ”Working on climate” used to be reserved for highly technical roles (think data or environmental scientists). That’s no longer the case. Today, companies of all kinds need skills across every function, within every industry. This is due not only to the global climate crisis, but also to changes in policy and public perception,…
Employees want to work for purpose-driven companies that care about their people and the planet. Consumers vote with their dollars by seeking out ethical, sustainable brands. Increasingly, the corporate world is leaving behind entrenched unsustainable business practices and instead using business as a force for good. Industry led to many of the world’s most intractable…
What if your job – work you do for a living – was additive to your life, not a drain? How would your sense of fulfillment, value and connection impact the ways you show up in the rest of your life? Most likely, this happiness created through work would ripple out into your relationships with…
What does Earth Day mean to you now, as compared to the first year you learned about it? Earth Day was born of a collaboration between government and citizens circa 1969, about the time the Nixon administration established the Environmental Protection Agency (EPA) and the Clean Air Act after New York had created the nation’s first…
