Peggy Shell founded Creative Alignments in 2010 with a firm belief that the traditional recruiting landscape needed a better alternative.

Why should small and mid-sized companies be paying 20-30% of a hire’s first year salary when they need to preserve their capital for growth? And, how can a recruiter be a flexible partner to their clients if they are motivated by a commission windfall?

Creative Alignments' Time-Based Recruiting

Peggy’s solution was a unique hourly billing model and powerful client-centric approach – one that has led Creative Alignments to become a significant leader and trusted partner among growing companies. By simply charging clients for the time it takes to fill a role, our ultimate motivation is to be our client's partner. We can be a consultant and expert extension of their team to find the talent they need to grow in a strategic, cost-effective and efficient way. Learn more about Time-Based Recruiting.

Our experienced team recruits across all functions in the technology and natural foods/consumer products industries. We have a presence in Boulder, Denver, Chicago, and Austin to serve companies nationally and internationally.



Integrity runs through all we do

We are authentic

We do the right thing

We are good people and good to people

We are open-minded


Teamwork is key to our success

We communicate clearly, frequently and proactively

We listen to understand others

We are nimble and adapt to support others’ needs

We have fun and laugh together

We are all in this together working towards a common purpose


We have meticulous follow through

We are driven & hard working

We keep a customer-focused mindset

Quality is king

Organization is integral to our ability to be accountable


We communicate the truth in all directions

We are open & upfront

We share challenges, concerns & joys early and professionally

We harbor no passive aggressive feelings because we communicate early and proactively


We think creatively to accomplish goals

We are efficient with time & resources

We step back & think before acting to find the best approach

We are expert consultants to our clients

We are results-oriented

How we give back

Our goal is to make people’s lives better. By improving the recruiting process, we help impact companies grow with talented people in place, and help talented people connect with jobs they love. Along the way, we share our expertise pro-bono with nonprofit organizations that are working hard to empower vulnerable populations to end the cycle of poverty and improve their lives. During the holiday season, in lieu of gifts for our clients, we make a donation to a local nonprofit. When we can all help make the most of employment opportunities, we can all be a force for change.

NonProfit Organizations we've supported!

Creative Alignments volunteer day at There With Care