Case Study


Positions Filled

2.5 years



Average equivalent % of first year salary (vs. 25% for contingency recruiting).

The Challenge

RXBAR had a simple, delicious energy bar that offered what’s needed for energy and health and nothing more. The small company had huge potential. Their challenge was building a stellar sales team fast enough to catch the wave of growing demand for their product. The company’s staff of less than 20 needed to more than double, and fast.

The Solution

Creative Alignments built out nearly their entire sales team with roles at every level, from the general manager to territory managers. With a stellar staff in place, RXBAR’s success grew rapidly and the company created an in-house recruiting team. In 2018, with sales of $130 million, RXBAR was bought by Kellogg’s for $600 million. Creative Alignments continues to work with RXBAR to augment their internal recruiting staff. RXBAR is one of the most notable food start up success stories.

“After working with traditional recruiters, we were left feeling like the whole process was transactional and misaligned because they work for commission. We started working with Creative Alignments because their hourly model made more sense to us. Honestly, we were nervous at first to try something different, but it has been a great experience. They’ve been our recruiting consulting partner and helped us build a really strong team.”

Sam McBride, Co-Founder