Creative Alignments built out nearly their entire sales team with roles at every level, from the general manager to territory managers. With a stellar staff in place, RXBAR’s success grew rapidly and the company created an in-house recruiting team. In 2018, with sales of $130 million, RXBAR was bought by Kellogg’s for $600 million. Creative Alignments continues to work with RXBAR to augment their internal recruiting staff. RXBAR is one of the most notable food start up success stories.