Mission-driven Back to the Roots started with two college students who shared a curiosity and passion for figuring out how to grow mushrooms in an urban setting, and understanding how the rest of their food grew. These two entrepreneurs soon sold millions of home mushroom kits through multiple channels, and then expanded their offerings to include other home garden products including organic seeds, soil, and plant food. Their ultimate goal: connect a whole new generation of people to their food.
Their success put the company into hyper-growth mode. They needed to recruit and hire quickly to capitalize on this opportunity, but the traditional contingency recruiters they talked to were way out of their price range. Limited on cash, Back to the Roots’ co-founders were looking for a better solution.