Whispir’s CMO, who was charged with starting up the U.S. HQ, had worked with Creative Alignments previously and knew that CA could handle the heavy lifting needed to put this mission-critical team in place. CA hit the ground running to bridge the gap between the Australian and the Americas teams, quickly becoming a trusted partner embedded in the U.S.. Once the CMO knew that CA was in a good position to continue to build out the whole team, he left Whispir. This created a tricky situation. Whispir quickly needed to hire a new CMO and leaned on CA’s executive recruiting skills. Within a month, a new permanent CMO was in place.