Lifecycle & Retention Manager

Want to own the engine behind repeat purchase and customer growth? This role gives you full ownership of email and SMS across multiple brands, driving revenue through high-impact lifecycle strategy and execution.

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$90,000 - $100,000

Tenth Avenue Holdings
IC
In-office
Marketing | Brand OR Marketing | Management
New York, NY

About Tenth Avenue Holdings

Decamarx is a portfolio of brands within Tenth Avenue Holdings, spanning apparel, home goods, pet products, jewelry, and skincare.

What You Will Do

We’re looking for a Lifecycle & Retention Manager to own email and SMS performance across an $80M multi-brand portfolio, including Jolly Pets, Barker Beds, Horsemen’s Pride, Tusco Products, Packit, and Kerrits.

This is a revenue-driving role, not a campaign coordination position. You’ll lead lifecycle execution across DTC and B2B channels, building and optimizing retention programs that drive repeat purchase, engagement, and customer lifetime value across six brands with distinct customer journeys. Reporting to the Director of LTV & Retention, you’ll play a key role in scaling the company’s lifecycle strategy and building the systems that power long-term revenue growth.

Responsibilities:

Design, build, and optimize lifecycle programs across email and SMS, including welcome series, post-purchase journeys, replenishment reminders, winback programs, and cross-sell or expansion campaigns.
Manage lifecycle messaging tied to promotional campaigns, product launches, and seasonal initiatives to ensure timely and coordinated customer communication.
Develop lifecycle strategies that support distinct customer journeys across multiple brands with varying purchase patterns and engagement behaviors.
Build and manage lifecycle communications for retail and distributor audiences, including reorder reminders and account engagement programs.
Develop nurture programs to educate and support distributor partners while encouraging account growth.
Create automated follow-up sequences for trade shows and other sales touchpoints.
Support seasonal sell-in campaigns and other initiatives that drive wholesale demand and partner engagement.
Build and manage lifecycle campaigns within email and SMS platforms, including automation setup, segmentation, and personalization.
Execute lifecycle and promotional campaigns, ensuring accuracy, quality, and timely delivery.
Conduct campaign QA and testing prior to launch.
Monitor email and SMS deliverability and maintain healthy contact lists through strong list management practices.
Track and analyze lifecycle performance metrics including repeat purchase rate, revenue per recipient, campaign revenue contribution, and lifecycle conversion performance.
Partner with leadership to monitor key customer lifetime value metrics, including LTV 60 and LTV 90.
Document testing results and performance insights to support continuous improvement of lifecycle programs.
Drive measurable improvements in retention revenue, repeat purchase rate, and customer reactivation through lifecycle initiatives.
Increase average order value through targeted lifecycle programs and cross-sell strategies.
Improve lifecycle campaign performance and the revenue contribution generated from automated programs.

Who You Are

You are commercially minded and focused on outcomes, thinking in terms of revenue and customer value rather than just campaign sends. You bring a strong mix of strategic thinking and attention to detail, with the ability to manage multiple brands and priorities at once. Analytical, curious, and self-directed, you are disciplined about testing, documenting insights, and taking ownership of results.

Benefits

PTO
Medical, Dental, and Vision Insurance
401(k) with Employer Match
Paid Maternity Leave
Paid Paternity Leave
Tuition Reimbursement
Paid Holidays

Ready To Make An Impact?