Trade Analyst

We are Deep Indian Kitchen®. You may have seen us in the frozen aisles of

over 25,000 natural and conventional grocery, mass, club, and drug stores or been to our fast-casual restaurant in Union, NJ. Or, if you shop at Indian grocery stores, you know our parent company Deep Foods Inc. as your trusted manufacturer and brand with over 1200 SKUs. Our brand is on fire now but it hasn’t been long since late 2019, when we began a turnaround and rebrand of our Tandoor Chef® frozen brand and Indikitch® restaurants to Deep Indian Kitchen®. There was a need to fill with millennials and foodies actively seeking authentic ethnic experiences, but lacking high quality, modern Indian options. Our differentiated approach and products have made us the #1 fastest selling natural frozen entrée brand in America, with rapid household penetration growth, over 180K followers on Instagram and TikTok…we could go on. And we know it’s cliché to say “we’re just getting started,” but we don’t know of any other aspiring ‘platform brand’ that gets to pick and choose from a 1200 SKU innovation pipeline.

Deep Indian Kitchen’s parent company, Deep Foods, was founded by the Amin family matriarch, Bhagwati Amin, and is now owned and operated by three generations of the Amin family. In late 2019, Deep Foods launched the Deep Indian Kitchen brand, which includes a line of frozen foods and NYC-metro-based Fast Casual Restaurants, to elevate and expand access to Indian food in mainstream America. It has become one of the fastest-growing frozen food brands in the U.S. and the #1 Indian brand on social media. Its delicious, authentic, always-made-from-scratch frozen meals and appetizers are available in 25,000 grocery stores nationwide.