Brand Marketing Manager
American Outdoor Products is hiring a Brand Marketing Manager to lead the narrative for two iconic brands: Backpacker’s Pantry and Astronaut Foods. We are looking for a brand builder—someone who can tell a gripping story about a moon landing or a mountain summit, but also build the project management systems to ensure that story reaches the right audience at the right time. You are the guardian of our brand presence, shaping the stories that define modern adventure across digital, social, and retail landscapes.
Apply Now- American Outdoor Products
- IC
- Hybrid
- Marketing | Brand OR Marketing | Management
- Boulder, CO
About American Outdoor Products
Backpacker’s Pantry and Astronaut Foods are united by a passion for innovation, adventure, and exceptional food. We are a family-owned, 100% solar-powered business based in Boulder, CO, dedicated to sustainability and the "1% for the Planet" initiative.
Backpacker’s Pantry: A 75-year-old pioneer in gourmet backcountry meals.
Astronaut Foods: The original freeze-dried "space ice cream" since 1974.
What You Will Do
Reporting to the CEO, you will own the marketing lifecycle from concept to execution, shifting AOP from a "niche powerhouse" to a high-growth brand leader. You are the architect of our internal systems (calendars, briefs, and workflows) and the guardian of our external voice. Your mission is to spark genuine connections with our community across digital, social, and retail channels.
You will also play a key role in driving field marketing, events, and ambassador efforts, helping the brands build real presence beyond screens. While performance and results matter, this role rewards creative momentum, strong instincts, and the ability to learn and adapt as you go.
Who You Are
You are a confident, brand-first marketer who isn't afraid to "get your hands dirty" building something from the ground up. You thrive in the space where creativity meets organization, and you are energized by the challenge of turning a legacy brand into a modern powerhouse.
Benefits
- Salary: $95,000 – $115,000 (commensurate with experience)
- Medical, dental, and vision insurance.
- Unlimited paid time off.
- Paid holidays.
- 401(K) retirement plan.
- Employee profit-sharing program.
- Product stipend and access to industry deals.
Ready To Make An Impact?
AOP is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace where all employees are treated fairly and with respect. We do not discriminate based on race, color, religion, national origin, age, sex, gender, sexual orientation, disability, veteran status, or any other protected characteristic. Our commitment to equal opportunity applies to all aspects of employment.